Using Social Networking for Market Research

Traditional market research may never go away, nor should it. Traditional market research gives companies invaluable insight to customers and the general public, but with a drawback. Traditional market research never answers why. While knowing what is wrong or right goes a long way to fixing it or supporting it, understanding the why something is wrong or right can make a plan that actually works.

Knowing ahead of time that a plan is going to be effectual is more cost friendly than developing a solution only to have it flop.

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Using Social Networking for Market Research

The biggest part of communication is listening, and there is an old phrase stating that is why we have two ears and one mouth. Using social networking is no different. You should be using this platform to listen to your customers. No one knows what your customers want and need like your customers do, so reading the posts that they give you is important. Then give them what they ask for. Customers are speaking up because companies are not meeting their needs. By listening and giving them what they need, your company can find a whole new base of loyal customers.

Customer Profile

Is your customer US based?

Is your customer Caucasian?

Is your customer female?

Is your customer between the ages of 18 and 34 years old?

Does your customer have a college degree?

Does your customer earn between $30k and $60k per year?

Yes? you need to be on Twitter!

There are approximately 24.1 million people using Twitter a month.

Approximately 75% of Twitter users are Caucasian.

Approximately 53% of Twitter users are female.

Approximately 44% of Twitter users are between the ages of 18 and 34 years old.

Approximately 42% of Twitter users have a college education.

Approximately 28% of Twitter users earn between $30k and $60k per year.

Source: http://www.quantcast.com/twitter.com

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Using Social Networking for Market Research

The internet is out there, and many companies are using websites to advertise, which is a great move since more and more of the population is becoming web savvy. The other part of the internet that every business should be using is social networking. While some may feel that social networking is child’s play that kids use to keep in touch and play games. The fact is that middle to older adults is the growing age groups on social networking sites, and

having your business on these sites is important for communication with your customers.

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Social media marketing uses blogs and networking sites such as Facebook, Linked In and Twitter to market their products or businesses.  There are a large number of social networking sites that you can use to advertise.  Social media marketing is a great opportunity for you to promote your business or product in a fast and easy way.

If you are not using social media marketing to promote your products or business then you are missing out on a great opportunity for you to advertise for free.

If you are using social media marketing to promote your business or products than you know that it takes a lot of work to keep up with all of the web sites that you are marketing on.  One service that you should look in to is social media marketing support.  Having social media marketing support will allow you to promote your business or product on the internet with out taking the time to go and do it all your self.  Social media marketers do the work for you.  They spend the time following up on blogs and posting fresh links on various social sites for your business.  For example, there may be a blog that focuses on beauty.  Your social media marketer would find this site and others like it and answer questions on blogs and place a link to your website.  This could take hours each day.

Hiring professional social media marketing support frees up your time and drives traffic to your businesses website.

You will have social media marketing support specialist who will post links for you, update the pages for you, and much more.  If you are a social media user than you know that the constant updates and other general upkeep that it requires time to do.  But with a social media marketing support specialist you can free up the time that you are using to promote your business or products through social media marketing.  You can use this newly found time to relax, spend time with your family, or even further market your product.

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Lara Nieberding provides The Data Digger Internet monitoring service.  She is a Social Media Marketing Support Specialist.  She helps clients create, implement and manage social media marketing campaigns.

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I found out about Netvibes from Lethia Owens at her presentation to dentists during a Social Media Marketing Summit sponsored by the Madow Group.  Netvibes describes their service as a “digital life manager.”  I like that.  It is one location I log into to monitor blogs, social networks and anything with an RSS feed.  I love the customization options.  I can choose a background, color scheme and widgets.  I can organize widgets into categories and put them all on one page.  For example, I have a page with one widget for each social network I belong to.  I have another page with a widget for each blog RSS feed I want to read.  Since Netvibes is accessible through my web browser, I can log in from any computer.  If you are using Netvibes I would love to hear your tips, tricks and don’t forget to connect with me!

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Lara Nieberding provides The Data Digger Internet monitoring service.  She is a Social Media Marketing Support Specialist.  She helps clients create, implement and manage social media marketing campaigns.

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