Archive for Craft Business Support
PR Checklist
Posted by: | CommentsDoes the thought of writing a press release send you wishing for a route canal at the dentist? Do you have a press release and are unsure if it is optimized according to the checklist below? If you answered “yes” to these questions then it is time to hire me!
Do you need small business support regarding public relations? Do you wish you had craft business support in the area of public relations? If you answered “yes” to these questions then it is time to hire me!
I can help you integrate a press release into your marketing strategy using social media to improve your public relations.
How to use a checklist to do better PR
- what’s the main story?
- does the content map to the business intent?
- have you utilized the insights and research available to you in the course of writing?
- how is this piece fitting in the content toolkit you’re making available to customers?
- have you compared notes with all sources?
- how is the piece fitting to the editorial calendar of the people in your outreach program?
- is your language approachable? Have you taken the opportunity to simplify/educate?
- do you have the right people/quotes in the piece, and is everyone’s name
spelled correctly?
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Where to sell your crafts
Posted by: | CommentsDo you need a marketing strategy? I provide craft business support. If you are using the below services and would like to position your crafts higher in the market, please contact me.
Online Venues for Selling Crafts and Handmade Goods
Etsy is probably the largest and most popular of the virtual markets.
Silk Fair opened in February 2008.
Artfire is a newer site
Made It Myself is another new site strictly for handmade only
DaWanda is based in Europe and has a more European focus
Lov.li is based in the US, but also has users worldwide.
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For your consideration…selling your crafts
Posted by: | CommentsDo you need craft business support? I help crafters develop a marketing strategy for promoting their crafts. The information below is a concise checklist. These are the most popular sites for you to consider when using the Internet to sell crafts online.
How to Sell Crafts Online
By Kristy Pruitt
User-Submitted Article
Open a PayPal account
setting up shop at Etsy.com
Sell on eBay
Set up your own website
Promote your offerings
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How to determine if you should sell your crafts
Posted by: | CommentsThis checklist is written for entrepreneurs. It is useful guideline for a crafter to determine if you should sell your crafts.
The 2-Minute Opportunity Checklist for Entrepreneurs
Does your business idea soothe someone’s pain, discomfort, frustration, or dissatisfaction?
Are there lots of those people out there?
Do these people (or companies, or governments) have money to pay for it?
Will they be able to decide quickly to buy your product or service?
Does your idea exploit something about you that is outstanding or unique?
Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)
Is there something about the idea or its implementation, that compels you to really devote yourself to it?
Can you start up without huge gobs of money?
Can you keep your fixed costs low during launch?
Does your idea lend itself to small incremental steps that can inexpensively generate valuable information as well as at least a little cash?
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