Apr
11
PR Checklist
ByDoes the thought of writing a press release send you wishing for a route canal at the dentist? Do you have a press release and are unsure if it is optimized according to the checklist below? If you answered “yes” to these questions then it is time to hire me!
Do you need small business support regarding public relations? Do you wish you had craft business support in the area of public relations? If you answered “yes” to these questions then it is time to hire me!
I can help you integrate a press release into your marketing strategy using social media to improve your public relations.
How to use a checklist to do better PR
- what’s the main story?
- does the content map to the business intent?
- have you utilized the insights and research available to you in the course of writing?
- how is this piece fitting in the content toolkit you’re making available to customers?
- have you compared notes with all sources?
- how is the piece fitting to the editorial calendar of the people in your outreach program?
- is your language approachable? Have you taken the opportunity to simplify/educate?
- do you have the right people/quotes in the piece, and is everyone’s name
spelled correctly?
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