Using Social Networking for Market Research

The biggest part of communication is listening, and there is an old phrase stating that is why we have two ears and one mouth. Using social networking is no different. You should be using this platform to listen to your customers. No one knows what your customers want and need like your customers do, so reading the posts that they give you is important. Then give them what they ask for. Customers are speaking up because companies are not meeting their needs. By listening and giving them what they need, your company can find a whole new base of loyal customers.

Customer Profile

Is your customer US based?

Is your customer Caucasian?

Is your customer female?

Is your customer between the ages of 18 and 34 years old?

Does your customer have a college degree?

Does your customer earn between $30k and $60k per year?

Yes? you need to be on Twitter!

There are approximately 24.1 million people using Twitter a month.

Approximately 75% of Twitter users are Caucasian.

Approximately 53% of Twitter users are female.

Approximately 44% of Twitter users are between the ages of 18 and 34 years old.

Approximately 42% of Twitter users have a college education.

Approximately 28% of Twitter users earn between $30k and $60k per year.